"In the bottling facility, labels are processed one
thousand at a time. Without telling anyone else,
Passarella instructed the bottling supervisor to slip
one winking monk into each batch of one-thousand labels.
The goal: to create an urban legend, ideally one that
would require a customer to drink a thousand beers
to confirm.” – Brett Cortelletti, Beer Connoisseur
If ever you feel in a funk,
sensations that you’re sinking,
religious dread – the burning punk,
the burbling brimstone’s stinking,
you wonder how you got so drunk
when all you’ve done was drinking,
or maybe you’re already sunk,
the red-hot chains a-clinking,
the plummet to the Pit – ker-plunk! –
(and more such stormy thinking) . . .
just don’t forget that there’s one monk
in every thousand, – winking.